Webmasters and Bloggers have not even recovered from destructive Google Panda Update as they are still busy in combating against it. But now we have to face yet another threat, Google is all set to release its new algorithm named “Google Penguin Update”. I don’t understand why Google always named these updates on animals as they are making use to like/dislike these lovely animals which are nearly unknown to us.
The reason behind this update is to decrease the ranking of those sites which are violating Google’s existing quality guidelines. There main focus is to penalize those website/blogs which are over optimization with tricky webspam tactics. The Latest Penguin Update may possibly the improved version of Google’s old Panda Update which is fine-tuned to target those who are violating quality content guidance. This effect can not only decrease our traffic but also has the tendency to damage our SERP ranking.
But those of us who are not using such old-fashioned, spammed strategies don’t have to feel any stress. This update is mainly designed to affect that website which has tiny or low quality content, and instead of building lethal backlinks are busy in abusing inbound linking guidance.
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